Who gets Googled more? Players got politics backwards

Oct 25, 2026 · data: 5,208 player votes, five years of Google search estimates

Who's More Famous? is a guessing game: players see two names and pick the one the world Googled more over the last five years. From Oct 10, 2026 to Oct 25, 2026 they cast 5,208 votes on duos between two people of the politics deck. On the duo they got most wrong, 91% picked Kim Jong Un over Lula da Silva, who had 3.8x his searches.

The three biggest misses

Duos with at least 50 votes and a gap of 1.5x or more, so none of them is a near tie. "Guessed" is the share of votes for each name, "Searches" each name's share of the two's searches.

Lula da Silva against Kim Jong Un, week by week

Lula da Silva got more searches than Kim Jong Un in 247 of 262 weeks. His biggest week was the one of Oct 30, 2022, Brazil's presidential runoff.

Who players overrate, and who they forget

Over every duo a person was in: how often players picked them when they had fewer searches than the other name, and how often when they had more. Only rates built on 150 votes or more.

Fewer searches, still picked	Picked	Votes
Kim Jong Un	71%	364
Benjamin Netanyahu	62%	364

More searches, rarely picked	Picked	Votes
Lula da Silva	28%	282
Meghan Markle	31%	180

The biggest duos

Duos between two of the 16 most searched people of the deck, with 80 votes or more. A coin flip is a result too close to 50% to call (50% sits inside its 95% interval).

How the numbers are made

• Searches are estimated worldwide Google searches over five years, from Google Trends topics: a topic counts every language and spelling of a person. Every name is put on one scale through a ladder of anchor terms, then turned into a count with one assumed factor that is not yet verified (the term "google trends" set to about 1.5 million searches a month). The absolute numbers are rough; the ratio between two names is the reliable part, and the factor is the same for everyone, so it cannot flip a duo.
• Only Google. Naver, Yandex and Baidu are not counted, which shrinks Korean and Russian interest, and mainland China barely counts at all.
• Votes come from the politics mode of the game. Players see one name's search curve and its five-year total, then pick which of the two got more. The game picks the duos (never closer than 1.15x) and players are a self-selected web audience, not a survey. Roughly one vote per browser per round; a duo can come back on another day, so these are votes, not people.
• Only people. The politics deck also holds the EU, the UN, NATO and the papacy as an office; they are left out. It does hold royals, Elon Musk and Charlie Kirk, so "politics" here means public figures more than strictly politicians.